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Research papers

Interviewing physicians

When we consider the physician as a member of the population, as a consumer, as a man who., like every other, is driving a car, reading a paper, voting, all that has been said about interviews in general applies to him. There is of course some...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jules Klanfer
June 15, 1963
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Citation

Klanfer, J. (1963a, June 15). Interviewing physicians. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interviewing-physicians


Research papers

The share of psychology in statistical market surveys

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Catalogue: ESOMAR Conference 1960
Author: Jules Klanfer
September 15, 1960
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Citation

Klanfer, J. (1960a, September 15). The share of psychology in statistical market surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys


Research papers
×

Citation

Klanfer, J. (1960a, June 15). The share of psychology in statistical market surveys (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys-french-